Cookie policy

The site stores your separate analytics and advertising-measurement choices, with version and time. The analytics choice is stored under igaming_atlas_analytics_consent. This local-storage value is needed to remember whether analytics is allowed or denied. The choice is versioned, expires after six months and is cleared when you reopen Cookie settings. It does not create an advertising profile.

At the date shown above, the public Alerts page does not create or update a registration key and does not submit email addresses or preferences for storage. A key created by an earlier version may remain in that tab's session storage until the browser session is cleared; it contains a UUID, a one-way fingerprint, a version and a timestamp, not readable form fields. The locked endpoint does not accept or store an associated registration.

The Google tag starts with analytics storage denied and may send limited, cookieless consent and analytics tag-delivery signals. If you select website analytics, Google Analytics may then set measurement cookies and receive page-view and product-interaction events. Advertising storage and advertising user data remain denied unless you separately select Google Ads measurement in our privacy controls. Advertising personalisation stays denied. Google AdSense consent, where relevant, is handled separately by its certified platform.

This optional choice permits local click-ID storage and attribution of enquiries and business outcomes to Google Ads. Google is a recipient of consented conversion signals only when measurement is enabled. The site sends no new Google Ads configuration or conversion event while this choice is denied. Existing Google Analytics cookieless signals described above are separate.

GCLID, GBRAID and WBRAID remain distinct identifiers. They are never included in Google Analytics page locations or enquiry emails. Enhanced conversions, automatic customer-data collection and personalised advertising are disabled. Offline imports remain on policy hold. Expired server identifiers are excluded immediately from reads and exports and removed on the next enquiry or private ledger service access; there is no unattended purge in this release.

Google AdSense and approved advertising partners may use cookies or similar technologies to serve, limit, personalise and measure ads and prevent invalid traffic. Where required, advertising choices are collected through a Google-certified consent platform before personalised advertising is served.

With analytics storage denied, Google may receive limited cookieless signals about consent state and tag delivery. When allowed, measurement can also include page views, coarse device and browser information, referral information and interactions with Atlas tools. The site asks Google Analytics to anonymise IP information and does not intentionally send names, email addresses or contact-form messages as analytics events.

Use “Privacy and cookie settings” in the footer to withdraw the saved choices and display the choice again. The site also requests withdrawal of stored identifiers for enquiries linked to that device. If the network is unavailable, it retains only the privacy receipt needed to retry. You can contact us for another device or a server-deletion confirmation. You can also remove cookies and local site data using your browser settings. Removing browser data alone cannot send a server-withdrawal request.

The privacy policy explains legal bases, providers, retention and your data-protection rights.