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iGaming Atlas keeps non-essential measurement off until you actively allow analytics.
Last updated 27 July 2026
Essential storage
The site stores your analytics choice under igaming_atlas_analytics_consent. This local-storage value is needed to remember whether analytics is allowed or denied. It stays on the device until you clear it or reopen Cookie settings. It does not create an advertising profile.
Optional analytics
If you select “Allow analytics”, Google Analytics may set measurement cookies and receive page-view and product-interaction events. Analytics is not loaded when you choose “Essential only”. iGaming Atlas does not currently use advertising cookies.
| Storage | Provider | Purpose | Typical duration |
|---|---|---|---|
igaming_atlas_analytics_consent | iGaming Atlas | Remember your analytics choice | Until cleared |
_ga | Google Analytics | Distinguish visits after consent | Up to 2 years |
_ga_<container-id> | Google Analytics | Maintain session and measurement state after consent | Up to 2 years |
What analytics receives
When allowed, measurement can include page views, coarse device and browser information, referral information and interactions with Atlas tools. The site asks Google Analytics to anonymise IP information and does not intentionally send names, email addresses or contact-form messages as analytics events.
Change your choice
Use “Cookie settings” in the footer to clear the saved preference and display the choice again. You can also remove cookies and local site data using your browser settings.
More information
The privacy policy explains legal bases, providers, retention and your data-protection rights.