Coverage desk · 11 files
Advertising, affiliates & platforms
Influencers, affiliates, app stores and advertising rules, including where platform responsibility begins and ends.
Source-checked reporting
Every file in this desk
Operators · creators · platforms
July advertising duties are historical context after MP 1.394
Brazil · advertising
Brazil's July betting-ad rule now sits behind a wider advertising prohibition
Portaria 73 set duties for creators and platforms in July. MP 1.394/2026 now prohibits fixed-odds advertising; licence checks do not restore permission.
Open the Watch fileCOP116m · appeal open
The amount is clear; finality is not
Colombia · influencer promotion
Coljuegos fines influencer Yeferson Cossio COP116m over Instagram promotion
Coljuegos imposed a COP116m fine for an unauthorised Instagram promotional game. The current record does not establish finality, collection or later appeal outcomes.
Open the Watch file5% Facebook · 3% TikTok
A familiar feed can lower scrutiny before payment
Great Britain · social media
Illegal raffles can look like TikTok LIVE - UK research maps the payment trail
Paid-entry social raffles can feel casual and credible because trust is built through hosts, comments and live draws rather than licences.
Open the Watch fileFirst ACMA influencer action
A formal warning, not a financial penalty
Australia · Influencers
ACMA issues its first influencer enforcement action over Jamie Mullarkey gambling promotion
ACMA formally warned Jamie Mullarkey over sponsored Instagram posts linking to an illegal offshore gambling service.
Open the Watch fileLicence + age checks
The install button is becoming a regulatory control point
Brazil · App stores
Brazil asks Google and Apple to explain betting-app age and licence checks
Brazil’s July requests concerned app-store age and licence checks. A September betting prohibition now changes the distribution context without proving a platform breach.
Open the Watch fileAssented 26 Aug · main rules 1 Jan 2027
Advertising, inducements, payments and self-exclusion move together
Australia · reform
Australia enacts gambling reforms, with main rules due 1 January 2027
Australia's Gambling Reform Act received Royal Assent on 26 August 2026, with its main advertising, payments and BetStop schedules starting on 1 January 2027.
Open the Watch fileName + number + shirt
A recognisable reference can count even when the athlete is absent
Netherlands · Gambling advertising
Dutch regulator intervenes over Mbappé name and shirt-number gambling ads
The Ksa says Betcity and TOTO Winkel breached the role-model advertising ban without showing the footballer; the ads were removed without a published fine.
Open the Watch file3 × €225,000 = €675,000
A collection decision does not prove the money was recovered
Netherlands · Illegal advertising
Dutch regulator moves to collect €675,000 from three companies tied to illegal casino ads
The Ksa says three CasinoScout-linked companies each forfeited €225,000 and did not pay, but all three have objected to the collection decisions.
Open the Watch file€10,000 → €6,000 paid
The sanction concerned links to an unlicensed operator
Spain · Creator affiliates
Spain fines Zona Gemelos company over links promoting unlicensed operator Locowin
Make Money Now paid €6,000 after accepting responsibility for links and messages promoting Locowin across Instagram, Kick, X and Discord.
Open the Watch file50+ submissions
Influencers, promotions and search results enter the same legislative file
Spain · digital advertising
Spain is putting influencers, sign-up offers and Google results into one gambling-law rewrite
After more than 50 submissions, Spain's regulator is discussing identity checks, famous faces, promotions and search visibility before drafting a bill.
Open the Watch fileOne link · DKK 20,000
The publisher was fined for facilitating access
Denmark · Affiliate links
A single article linking to GG.bet cost Danish publisher ACR Teknik DKK 20,000
Denmark fined publisher ACR Teknik DKK 20,000 after an article linked readers to GG.bet, an operator without a Danish gambling licence.
Open the Watch file